The Unveiled Way Blog
The Unveiled Way Blog equips purpose-driven women with the inspiration, encouragement, strategy & resources to unveil their brilliance so they positively impact the lives of those they serve, lead, guide, or influence in their careers, businesses, ministries, or non-profits.
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Tips for Writing a Terrific Tagline: Part 2
Crafting a tagline helps your brand differentiate itself from its competitors. It’s a key component in your brand strategy. For a tagline to be effective it should be simple, short, memorable, and point to a key brand benefit. Here are a few tips for crafting a terrific tagline for your brand.
Tips for Writing a Terrific Tagline: Part 1
A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and differentiates the company from its competitors. Your tagline should be a critical component of your brand messaging, and an extension of your overarching brand strategy, so you want to make sure everything is aligned. Here are a few tips for crafting a terrific tagline.