Your personal brand is a blueprint for how you want the world to see your business. Many entrepreneurs overlook this process, because they jump right into the design of the logo and collateral materials, wrongly assuming that these alone are their branding. But your brand is the foundation upon which your business is built. It’s an integral aspect of your business building and a secret weapon for your marketing.

Communicating your brand as a business owner is only as effective as your ability to connect and engage with your target market. Here are four strategies that can help you connect and communicate with confidence.

Discover the 5 pillars of creating a memorable and impactful business brand. When executed using this foundation, your brand will resonate on an emotional level with your target client or customer, so much so that they are drawn to you and your offerings and become champions for your brand.

As a professional, business owner, coach, or leader, your brand represents your Who and your Do. When those two aspects of yourself are fully integrated into your brand, the result is transformative and magnificent because it will represent the best of who you are and what you bring to the table. Here’s what you can expect working with a brand strategist.

As a coach, consultant, or small business owner you want a website that sizzles and sparkles and lets prospects know your secret sauce is what they need. Before you build a site that’s all about you and how amazing you are, slow your roll. There is an inconvenient truth you must know that is a key to your success. Read on friends!

As a purposeful woman desiring to craft a brand with impact, your brand’s voice conveys a large proportion of your brand’s persona so it is important to use a voice that matches the overall personality of your brand. Here are six questions you need to consider as you craft your brand.

Crafting a tagline helps your brand differentiate itself from its competitors. It’s a key component in your brand strategy. For a tagline to be effective it should be simple, short, memorable, and point to a key brand benefit. Here are a few tips for crafting a terrific tagline for your brand.

A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and differentiates the company from its competitors. Your tagline should be a critical component of your brand messaging, and an extension of your overarching brand strategy, so you want to make sure everything is aligned. Here are a few tips for crafting a terrific tagline.

Without your Why You lose your way. Many small businesses fail in their marketing or messaging because they do not have a clear understanding of their Why—their reason for being. Understanding your Why is critical to ensuring that your product or service is well-differentiated, it informs how you articulate your brand’s value, and it enables you to tap into the core emotional connection your brand has with its customers.

Many newbies think personal branding is all about their social media presence and website design. While these are certainly important aspects of your marketing and branding, the heart of your personal brand is about you—your entire persona. It includes your personality, strengths, values, beliefs, experiences, and your own image. Here are six personal branding checkpoints.

Personal branding is still a concept that is misunderstood among women who are new in the quest to carve a niche for themselves. But it is a critical component of marketing, as it informs your messaging and is the heart of your identity as a professional or business owner. Make sure you build it on a solid foundation.