The Unveiled Way Blog


The Unveiled Way Blog equips purpose-driven women with the inspiration, encouragement, strategy & resources to unveil their brilliance so they positively impact the lives of those they serve, lead, guide, or influence in their careers, businesses, ministries, or non-profits.

Start reading the most recent posts below. Or use the Search function to search by key topic categories including Leadership Development, Career, Empowerment, Success, Christian, Inspiration, and more.

Abound in your brilliance!

Leadership Development, Leadership, Branding Natalie Jobity Leadership Development, Leadership, Branding Natalie Jobity

Cultivate Your Leadership Presence

Your personal brand is a blueprint for how you want the world to see you in your business/profession. A large aspect of your personal brand is your leadership presence. Leadership presence is tied very closely to your own beliefs about yourself, your confidence in your abilities, your "POSTURE" as a leader and your visual presentation. Learn more

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Career, Branding Natalie Jobity Career, Branding Natalie Jobity

Give Your Personal Brand a Boost

You’re gifted with multiple skillsets, superpowers, and secret sauces. I believe we’re meant to leverage our full brilliance in service to our sphere. Harnessing the power of your personal brand is one way to do this. And your resume is one of the tools. Make sure it’s positioning you for impact.

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Brand Strategy, Branding, Entrepreneurship Natalie Jobity Brand Strategy, Branding, Entrepreneurship Natalie Jobity

Get R.E.A.D.Y to Craft and Cultivate a Memorable & Impactful Brand

Discover the 5 pillars of creating a memorable and impactful business brand. When executed using this foundation, your brand will resonate on an emotional level with your target client or customer, so much so that they are drawn to you and your offerings and become champions for your brand.

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Brand Strategy, Entrepreneurship, Branding Natalie Jobity Brand Strategy, Entrepreneurship, Branding Natalie Jobity

What to Expect When Working With a Brand Strategist

As a professional, business owner, coach, or leader, your brand represents your Who and your Do. When those two aspects of yourself are fully integrated into your brand, the result is transformative and magnificent because it will represent the best of who you are and what you bring to the table. Here’s what you can expect working with a brand strategist.

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Branding, Leadership Natalie Jobity Branding, Leadership Natalie Jobity

Brand Brilliance Breakthrough: Authenticity

Authenticity in branding is about being genuine and real. It is one of the five pillars I talk about in creating a R.E.A.D.Y. brand, and it’s one of my brand attributes as a woman and business owner. Michelle Obama is a prominent, authentic brand. She has mastered the art of being relevant, relatable, and down-to-earth, regardless of where you encounter her. Here are some ways you can cultivate authenticity as a brand attribute.

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Brand Strategy, Branding, Entrepreneurship Natalie Jobity Brand Strategy, Branding, Entrepreneurship Natalie Jobity

The Inconvenient Truth: Your Brand Messaging is Not About You

As a coach, consultant, or small business owner you want a website that sizzles and sparkles and lets prospects know your secret sauce is what they need. Before you build a site that’s all about you and how amazing you are, slow your roll. There is an inconvenient truth you must know that is a key to your success. Read on friends!

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