Communicating your brand as a business owner is only as effective as your ability to connect and engage with your target market. Here are four strategies that can help you connect and communicate with confidence.

Crafting a tagline helps your brand differentiate itself from its competitors. It’s a key component in your brand strategy. For a tagline to be effective it should be simple, short, memorable, and point to a key brand benefit. Here are a few tips for crafting a terrific tagline for your brand.

Without your Why You lose your way. Many small businesses fail in their marketing or messaging because they do not have a clear understanding of their Why—their reason for being. Understanding your Why is critical to ensuring that your product or service is well-differentiated, it informs how you articulate your brand’s value, and it enables you to tap into the core emotional connection your brand has with its customers.