Authenticity in branding is about being genuine and real. It is one of the five pillars I talk about in creating a R.E.A.D.Y. brand, and it’s one of my brand attributes as a woman and business owner. Michelle Obama is a prominent, authentic brand. She has mastered the art of being relevant, relatable, and down-to-earth, regardless of where you encounter her. Here are some ways you can cultivate authenticity as a brand attribute.

Imagine designing a career where you can make a significant impact doing work that is rewarding, meaningful, aligned with your strengths and talents, and makes you fulfilled. Here’s a secret to doing just that.