If you’re looking for a breakthrough, needing clarity to move forward confidently, desiring to get unstuck, or need a co-visionary o help you chart a course forward, I invite you to partake in a special leadership development coaching session—my Momentum AccelerateHer. Learn more.

Your personal brand is a blueprint for how you want the world to see your business. Many entrepreneurs overlook this process, because they jump right into the design of the logo and collateral materials, wrongly assuming that these alone are their branding. But your brand is the foundation upon which your business is built. It’s an integral aspect of your business building and a secret weapon for your marketing.

I get very jazzed about helping women with their career transition, leaps, pivots, or reinvention. I know the power in our stories so in this post I share a very fast-tracked version of my professional journey to make a point about pivoting. My biggest lesson? Don’t go it alone.

Communicating your brand as a business owner is only as effective as your ability to connect and engage with your target market. Here are four strategies that can help you connect and communicate with confidence.

Discover the 5 pillars of creating a memorable and impactful business brand. When executed using this foundation, your brand will resonate on an emotional level with your target client or customer, so much so that they are drawn to you and your offerings and become champions for your brand.

As a professional, business owner, coach, or leader, your brand represents your Who and your Do. When those two aspects of yourself are fully integrated into your brand, the result is transformative and magnificent because it will represent the best of who you are and what you bring to the table. Here’s what you can expect working with a brand strategist.

On your website, you must communicate in such a way that your ideal clients see themselves in your content. When you show prospects you know what their problems are and can help them get out of them, that get’s their attention. Your client is the hero. You are the guide. Here’s why.

As a coach, consultant, or small business owner you want a website that sizzles and sparkles and lets prospects know your secret sauce is what they need. Before you build a site that’s all about you and how amazing you are, slow your roll. There is an inconvenient truth you must know that is a key to your success. Read on friends!

As a purposeful woman desiring to craft a brand with impact, your brand’s voice conveys a large proportion of your brand’s persona so it is important to use a voice that matches the overall personality of your brand. Here are six questions you need to consider as you craft your brand.

Authenticity is at the heart of every powerful, impactful, and influential leader. As an aspiring leader, the fastest path to crafting a brand reputation that is aligned with the best of what you have to offer is simply being authentic. Only when your actions and words are congruent with your beliefs and values and you are showing up fully as yourself, are you leading authentically. It is your differentiator, your secret sauce.

Crafting a tagline helps your brand differentiate itself from its competitors. It’s a key component in your brand strategy. For a tagline to be effective it should be simple, short, memorable, and point to a key brand benefit. Here are a few tips for crafting a terrific tagline for your brand.

A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and differentiates the company from its competitors. Your tagline should be a critical component of your brand messaging, and an extension of your overarching brand strategy, so you want to make sure everything is aligned. Here are a few tips for crafting a terrific tagline.

Without your Why You lose your way. Many small businesses fail in their marketing or messaging because they do not have a clear understanding of their Why—their reason for being. Understanding your Why is critical to ensuring that your product or service is well-differentiated, it informs how you articulate your brand’s value, and it enables you to tap into the core emotional connection your brand has with its customers.