The power and effectiveness of your personal brand can help elevate you professionally or minimize your impact. Use these six strategies to ensure you intentionally craft a brand that supports your career goals.

Discover the 5 pillars of creating a memorable and impactful business brand. When executed using this foundation, your brand will resonate on an emotional level with your target client or customer, so much so that they are drawn to you and your offerings and become champions for your brand.

As a professional, business owner, coach, or leader, your brand represents your Who and your Do. When those two aspects of yourself are fully integrated into your brand, the result is transformative and magnificent because it will represent the best of who you are and what you bring to the table. Here’s what you can expect working with a brand strategist.

Authenticity is at the heart of every powerful, impactful, and influential leader. As an aspiring leader, the fastest path to crafting a brand reputation that is aligned with the best of what you have to offer is simply being authentic. Only when your actions and words are congruent with your beliefs and values and you are showing up fully as yourself, are you leading authentically. It is your differentiator, your secret sauce.

Without your Why You lose your way. Many small businesses fail in their marketing or messaging because they do not have a clear understanding of their Why—their reason for being. Understanding your Why is critical to ensuring that your product or service is well-differentiated, it informs how you articulate your brand’s value, and it enables you to tap into the core emotional connection your brand has with its customers.