The Unveiled Way Blog


The Unveiled Way Blog equips purpose-driven women with the inspiration, encouragement, strategy & resources to unveil their brilliance so they positively impact the lives of those they serve, lead, guide, or influence in their careers, businesses, ministries, or non-profits.

Start reading the most recent posts below. Or use the Search function to search by key topic categories including Leadership Development, Career, Empowerment, Success, Christian, Inspiration, and more.

Abound in your brilliance!

Personal Brand: What Do You Want People to Know About You?

Think of your personal brand of what people say about you when you’re not in the room. What would you want them to say about you? Whether you are intentional about it or not, you are creating a personal brand with everything interaction folks have with you; you are your own walking advertisement. It is important to understand what brand image you are conveying and how to develop a Unique Value Proposition that positions you for success.

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Leadership Development, Leadership, Branding Natalie Jobity Leadership Development, Leadership, Branding Natalie Jobity

Cultivate Your Leadership Presence

Your personal brand is a blueprint for how you want the world to see you in your business/profession. A large aspect of your personal brand is your leadership presence. Leadership presence is tied very closely to your own beliefs about yourself, your confidence in your abilities, your "POSTURE" as a leader and your visual presentation. Learn more

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Brand Strategy, Entrepreneurship Natalie Jobity Brand Strategy, Entrepreneurship Natalie Jobity

Your Personal Brand: Entrepreneurs’ Most Underutilized Secret Marketing Weapon

Your personal brand is a blueprint for how you want the world to see your business. Many entrepreneurs overlook this process, because they jump right into the design of the logo and collateral materials, wrongly assuming that these alone are their branding. But your brand is the foundation upon which your business is built. It’s an integral aspect of your business building and a secret weapon for your marketing.

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Unveil Your Brilliance Natalie Jobity Unveil Your Brilliance Natalie Jobity

“Unveil Your Brilliance” So You Can Be Positioned For Impact

My Unveil Your BrillianceTM signature 6-month program gets you unstuck, propels you forward, and gives you power in your purpose. It allows you to stand confidently and bravely in your Who and your Do so that your Woo is unveiled, making you an unstoppable force, a trailblazer, or a changemaker in your arena. Learn more about the three pillars of the program.

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Career, Branding Natalie Jobity Career, Branding Natalie Jobity

Give Your Personal Brand a Boost

You’re gifted with multiple skillsets, superpowers, and secret sauces. I believe we’re meant to leverage our full brilliance in service to our sphere. Harnessing the power of your personal brand is one way to do this. And your resume is one of the tools. Make sure it’s positioning you for impact.

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Branding, Leadership Natalie Jobity Branding, Leadership Natalie Jobity

Brand Brilliance Breakthrough: Authenticity

Authenticity in branding is about being genuine and real. It is one of the five pillars I talk about in creating a R.E.A.D.Y. brand, and it’s one of my brand attributes as a woman and business owner. Michelle Obama is a prominent, authentic brand. She has mastered the art of being relevant, relatable, and down-to-earth, regardless of where you encounter her. Here are some ways you can cultivate authenticity as a brand attribute.

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Success, CliftonStrengths, Career Advice Natalie Jobity Success, CliftonStrengths, Career Advice Natalie Jobity

The Secret to Becoming a Career Trailblazer

The secret to career success is building one that capitalizes on your signature strengths and allows you to bring the best of your brilliance to work. Gaining clarity about your strengths gives you the foundation for designing a strategic career plan and helps build your confidence about what key attributes you bring to the table. Tired of being overlooked, undervalued, and underestimated? The secret to career success is all about playing to your strengths.

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Authenticity: Your Point of Differentiation in Leadership

Authenticity is at the heart of every powerful, impactful, and influential leader. As an aspiring leader, the fastest path to crafting a brand reputation that is aligned with the best of what you have to offer is simply being authentic. Only when your actions and words are congruent with your beliefs and values and you are showing up fully as yourself, are you leading authentically. It is your differentiator, your secret sauce.

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Six Strategies for Building a Powerful Personal Brand

Many newbies think personal branding is all about their social media presence and website design. While these are certainly important aspects of your marketing and branding, the heart of your personal brand is about you—your entire persona. It includes your personality, strengths, values, beliefs, experiences, and your own image. Here are six personal branding checkpoints.

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Does Your Personal Brand Pack Punch?

Personal branding is still a concept that is misunderstood among women who are new in the quest to carve a niche for themselves. But it is a critical component of marketing, as it informs your messaging and is the heart of your identity as a professional or business owner. Make sure you build it on a solid foundation.

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