As a coach, consultant, or small business owner you want a website that sizzles and sparkles and lets prospects know your secret sauce is what they need. Before you build a site that’s all about you and how amazing you are, slow your roll. There is an inconvenient truth you must know that is a key to your success. Read on friends!

Imagine designing a career where you can make a significant impact doing work that is rewarding, meaningful, aligned with your strengths and talents, and makes you fulfilled. Here’s a secret to doing just that.

While there is no perfect hack to rid you of imposter syndrome indefinitely, practicing these tried and true strategies will help you manage your bouts with anxiety, self-doubt, lack of confidence, and insecurity that imposter syndrome fosters.

Successful, purpose-driven professionals with high aspirations can find themselves crippled with insecurity, doubting themselves even as they achieve milestone after milestone. This is a condition known as imposter syndrome. Here’s how you can combat it.

Your vision is the grandest, highest, greatest thing you can imagine for yourself. Martin Luther King Jr. galvanized a civil rights movement that changed the fabric of American life for black and brown people. It started with a vision. Learn from his legacy and let your vision guide your course so that you achieve things in your life and work far greater than you could have ever imagined.

As a purposeful woman desiring to craft a brand with impact, your brand’s voice conveys a large proportion of your brand’s persona so it is important to use a voice that matches the overall personality of your brand. Here are six questions you need to consider as you craft your brand.

You’re an ambitious go-getter focused on realizing your big vision. So much so that you sometimes forget to stop and acknowledge the progress you are making to get there. As Part 1 of this post demonstrated, celebration helps us soar to even greater heights, helps us build confidence, and keeps our momentum on fire. Here are five more truths about celebrating your successes that will help you become a believer.

As a purpose-driven woman, it can be challenging to take time out in the pursuit of your goals to celebrate your wins. We focus so much on the doing, it can be hard for us to see the value in the being. But like I tell my clients, your doing comes from your being, so it is critical to make sure you are your own best champion. Here are five truths about celebrating your wins that will help you get on board.

The secret to career success is building one that capitalizes on your signature strengths and allows you to bring the best of your brilliance to work. Gaining clarity about your strengths gives you the foundation for designing a strategic career plan and helps build your confidence about what key attributes you bring to the table. Tired of being overlooked, undervalued, and underestimated? The secret to career success is all about playing to your strengths.

Our words leave an indelible print of our time here on earth. Our words can uplift, edify, elevate, or enlighten. Or they can dis-empower, tear down, vilify and condemn. In our spheres of influence, our words leave a legacy that should give us pause before we speak, tweet, post, or share. Learning to harness the power of our words matters so much more when our views become increasingly divergent from one another. As a purpose-driven woman, ensure that you wield the power of your words wisely.

We are each blessed with strengths, interests, and passions that make us exceptional at what we do, in our career, business, ministry or life. Aligning our purpose with our strengths is key to excellence in our work and serving our sphere exceptionally. In Part 2 of his post, I continue using the “Parable of the Talents” as context, to explore the implications of playing small with our talents and comparing our expression of our talents with others.

We are each blessed with strengths, interests, and passions that make us exceptional at what we do, in our career, business, ministry or life. Aligning our purpose with our strengths is key to excellence in our work and serving our sphere exceptionally. Using the “Parable of the Talents” as context, in Part 1 of this post I explore the deeper implications for how we are to steward God’s gifts and the consequences of wasting or misusing these gifts.

Authenticity is at the heart of every powerful, impactful, and influential leader. As an aspiring leader, the fastest path to crafting a brand reputation that is aligned with the best of what you have to offer is simply being authentic. Only when your actions and words are congruent with your beliefs and values and you are showing up fully as yourself, are you leading authentically. It is your differentiator, your secret sauce.

Acting as If is a simple technique I use in my coaching practice as it encourages clients to think, act, and feel as if they have a desired state. When I use Acting as If in coaching, I’m inviting my clients to speak from a future state and to embody the behaviors, attitudes, and actions that are true in that state. This enables them to try on new ways of being, and when paired with visualization and affirmation, can become a powerful force for enduring change.

Visualization is the process of creating a vivid mental image of a future event. Cognitive scientific research indicates that since the brain doesn’t know the difference between a real memory and an imagined one if you envision something vividly enough, your mind perceives it as something real that you’ve already experienced. This is why many celebrated athletes, such as Serena Williams, Tiger Woods, Michael Jordan, Jack Nicklaus, and others successfully use visualization to level up their game. And so can you!

Crafting a tagline helps your brand differentiate itself from its competitors. It’s a key component in your brand strategy. For a tagline to be effective it should be simple, short, memorable, and point to a key brand benefit. Here are a few tips for crafting a terrific tagline for your brand.

A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and differentiates the company from its competitors. Your tagline should be a critical component of your brand messaging, and an extension of your overarching brand strategy, so you want to make sure everything is aligned. Here are a few tips for crafting a terrific tagline.

Without your Why You lose your way. Many small businesses fail in their marketing or messaging because they do not have a clear understanding of their Why—their reason for being. Understanding your Why is critical to ensuring that your product or service is well-differentiated, it informs how you articulate your brand’s value, and it enables you to tap into the core emotional connection your brand has with its customers.

Many newbies think personal branding is all about their social media presence and website design. While these are certainly important aspects of your marketing and branding, the heart of your personal brand is about you—your entire persona. It includes your personality, strengths, values, beliefs, experiences, and your own image. Here are six personal branding checkpoints.

Personal branding is still a concept that is misunderstood among women who are new in the quest to carve a niche for themselves. But it is a critical component of marketing, as it informs your messaging and is the heart of your identity as a professional or business owner. Make sure you build it on a solid foundation.