Your personal brand is a blueprint for how you want the world to see you in your business/profession. A large aspect of your personal brand is your leadership presence. Leadership presence is tied very closely to your own beliefs about yourself, your confidence in your abilities, your "POSTURE" as a leader and your visual presentation. Learn more

Communicating your brand as a business owner is only as effective as your ability to connect and engage with your target market. Here are four strategies that can help you connect and communicate with confidence.

Leadership presence is not a given based on your title, smarts, expertise, or leadership skill, but is a quality that needs to be cultivated and managed. Read Part 1 to understand how Command influences your presence. In this post, we’ll explore the power of your Connection, Communication, and your Clothing & Appearance on how you are perceived as a leader.

On your website, you must communicate in such a way that your ideal clients see themselves in your content. When you show prospects you know what their problems are and can help them get out of them, that get’s their attention. Your client is the hero. You are the guide. Here’s why.

As a coach, consultant, or small business owner you want a website that sizzles and sparkles and lets prospects know your secret sauce is what they need. Before you build a site that’s all about you and how amazing you are, slow your roll. There is an inconvenient truth you must know that is a key to your success. Read on friends!

As a purposeful woman desiring to craft a brand with impact, your brand’s voice conveys a large proportion of your brand’s persona so it is important to use a voice that matches the overall personality of your brand. Here are six questions you need to consider as you craft your brand.

Our words leave an indelible print of our time here on earth. Our words can uplift, edify, elevate, or enlighten. Or they can dis-empower, tear down, vilify and condemn. In our spheres of influence, our words leave a legacy that should give us pause before we speak, tweet, post, or share. Learning to harness the power of our words matters so much more when our views become increasingly divergent from one another. As a purpose-driven woman, ensure that you wield the power of your words wisely.

A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and differentiates the company from its competitors. Your tagline should be a critical component of your brand messaging, and an extension of your overarching brand strategy, so you want to make sure everything is aligned. Here are a few tips for crafting a terrific tagline.

Many newbies think personal branding is all about their social media presence and website design. While these are certainly important aspects of your marketing and branding, the heart of your personal brand is about you—your entire persona. It includes your personality, strengths, values, beliefs, experiences, and your own image. Here are six personal branding checkpoints.